Amethyst is the purple, and most rare and popular variety of quartz. It was once considered to be equal in importance to ruby, emerald and sapphire. Fine amethysts have long been set in religious jewelry, dating back to the 3rd century AD. Amethyst similarly became deeply connected to royalty during the middle ages, becoming a popular choice for crown jewels. Amethyst remains the gemstone most commonly associated with the color purple, even though sapphire and tanzanite are also very attractive purple gems. It is also the February birthstone.
Today, amethyst can be found in designer pieces and mass-market jewelry alike. We feel that with its vibrant purple and pastel hues it’s a great fit for use in our Sas E Gems brand or among Gordon's Curated Selections. Amethyst is predominantly cut and polished into all shapes and sizes of gemstone, while lower quality amethyst is popular for carvings and beads. To learn more about amethyst, or any of our gemstones, visit our education and resources page, where you can also follow the life of an amethyst crystal from formation to finished jewelry.